Просмотр исходного текста страницы Frank Kern Wiki Who's Frank Kern?

Frank Kern is really a effective internet marketer from the US and is considered by numerous to be among the top "guru's" within the online marketing space these days. His trademark blonde "surfer-style" haircut (cut short in September 2012) and laid back style combined with his business acumen have garnered him an enormous and loyal fanbase. His info products typically sell for $1997, a figure that has turn out to be almost a regular ticket cost for leading internet marketing product launches.


Contents

    1 Early Life
        1.1 Breakthrough and Success
    two Info Products & Services
    3 Product Launches
    4 Motivation & Influences
    5 Personal Life
    6 External Links


Early Life of Frank Kern

Frank Kern started as a door-to-door salesman for credit card processing systems, in Macon, GA. He experienced a lot of rejection. All the while, he was living in a single trailer, eagerly anticipating moving up into a double-wide. Around this time, he borrowed some Tony Robbins tapes (Personal Power) from his step-father, and started to formulate the mindset that would soon see him making his way to the top from the Online marketing industry.

Shortly thereafter, he started learning about making money online. He bought a $297 course on how to make money online from the late Cory Rudl and implemented maybe 1 page of the entire item. But he did see some good results and felt encouraged.


Breakthrough and Good results

He hired an author (via elance.com) to write a "Teach your parrot to talk" book. After doing some keyword research he discovered that the market was big. He also heard of a guy who was doing the same thing profitably offline so he wrote the ad in advance, promising everything a parrot owner could want. Then he hired a writer from eLance, to fulfill all those promises (and point out the unrealistic ones).

It cost him $650 to hire the writer. (Note: Most newbies would balk at spending $650 before making a dime on that item they were building. Mindset matters.) He built a $3,000/month income stream from this eBook alone.

Frank Kern then said to himself: "What other pets are out there?"

Frank had worked with dogs in the past, and realized that dogs respond well to positive reinforcement. So he created a course, where he could automatically create a different web site for every diff breed of dog (600). He ran ads for each breed of dog, offering the same book with 600 different web sites - one per dog breed. This company launched in 2005 and went on to make sales of over $1 million in 2006. A simple approach, that scaled up exponentially.

[http://video.success.com/experts/frank-kern/ Frank Kern] found that he really enjoyed showing other entrepreneurs how to make money online so he sold the dog company after 2 years, and focused on teaching people to make money online. He regularly holds live seminars where he commands up to $25,000 per ticket. He also continues to use video marketing to capitalise on his "guru" status in internet marketing circles.


Info Goods & Services

    Mass Control
    Mass Control two.0 (re-launched Sep, 2011)
    List Control
    Screw Google System (created with Trey Smith)
    Annihilation Method
    Pipeline Profits
    Serializer Seminar
    Underachiever Mastery - sold to Russell Brunson in 2010 (?)
    Infomillionaire
    4 Day Cash Machine 


Item Launches

    His Annihilation Method launch (dating advice for men) generated $1.4 million in orders in 4 hours. Frank's Pipeline Profits email campaign generated $3.1 million in orders in less than 24 hours. 

    His most successful launch to date was the StomperNet launch which generated $18.3 million in orders in less than 24 hours. 

    Frank's Serializer seminar sold $1.4 million in 54 minutes at $10,000 per person without the use of affiliates. 

Frank Kern has not launched a new item since April 2010 and currently derives the majority of his income from online marketing consultancy services.


Motivation & Influences

Frank Kern attributes his success to the fact that he's believed for a long time that anything is possible. He listened to Tony Robbins tapes early on in his life, and that contributed to his belief that he could succeed at making money online. In 2008, his company generated $6.5 million in revenue. He has 2 employees (including a videographer from Pen Island Studios), and a bookkeeper.


Personal Life

In 1994 Frank lost everything he owned in a flood in Macon, Ga. After being homeless he moved into a single-wide trailer Milledgeville, Ga. It had plywood floors, a peach crate for a table and a mattress on the floor to sleep on. The only job he could find was working in a Greek fast food restaurant where he made $4.25 an hour. He had no hot water or heat because he couldn't afford the gas bill. He lived in a ghetto for a while, in a $12,000 house in Macon, Ga. He worked for a cousin in a used car sales lot.

On a trip to Las Vegas in September 2012 Kern decided to have his hair cut brief on a whim, waving goodbye to the young, hip, surfer persona he was known for. Not surprisingly this sent shockwaves through the web advertising community with some saying this landmark event marks the end of an era as the IM industry grows up to face the realities and challenges of an uncertain future.

[http://video.success.com/experts/frank-kern/ Frank Kern] is married with two children.

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