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The World wide web could have opened worlds for organizations and consumers, but it has also produced a public relations nightmare for companies. Forums, opinion Internet sites, blogs, and anything that is publishable can smear a company's name in moments.

Keep in mind, "Yours Is a Quite Bad Hotel" presentation that described one particular customer's undesirable knowledge with a hotel chain? Hotels are run by humans. Humans make mistakes. It's how you deal with the blunders that can make the difference in consumer service. Considering that the hotel's employees didn't attempt to support the client overcome a undesirable scenario, the buyer lashed back and bloggers blogged it.

If the hotel is on top of its game, it would unleash its crisis management (also known as reputation management) group to salvage its reputation while it can. It is feasible for a firm to overcome poor PR and come out ahead as in the situation of PG&E (California's Pacific Gas and Electric firm).

An additional approach is to use Net monitoring to monitor on the web articles regarding a company's activities to prepare for unfavorable publicity. Some go additional and monitor chat rooms, newsgroups, and on-line discussion forums.

It's like the story of the town gossip who spread false stories about its men and women. One particular day, he felt terrible and went to the chaplain [Rabbi, pastor, priest, or other &mdash take your pick] to ask for forgiveness. The chaplain mentioned,"I will forgive you, but you have to do something 1st."

"Take a feather pillow, reduce it open, and scatter the feathers to the winds." The man believed this was a strange request, but it was a simple sufficient activity, and he did it gladly. When he returned to inform the chaplain that he had accomplished it, the chaplain stated, "Now, go and gather the feathers. Since you can no more make amends for the harm your words have carried out than you can recollect the feathers."

The exact same can occur to a organization with no a crisis management program in spot. It is possible to survive the crisis and thrive as PG&E did. Don't count on Worldcom to pull out of its Enron-like mess. Fraud is not excusable. And Martha Stewart? She has hired a public relations strategist firm in an effort to do damage control. It'll be worth watching to see what takes place in her situation and how the PR firm attempts to save her reputation. Did you know there is a recall on one of her merchandise? Adds fuel to the fire, doesn't it? [http://www.reputationmanagement.info/ high quality reputation management tactics]