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The Net may have opened worlds for businesses and buyers, but it has also created a public relations nightmare for corporations. Forums, opinion Web web sites, blogs, and something that is publishable can smear a company's name in moments.

Remember, "Yours Is a Very Bad Hotel" presentation that described a single customer's poor knowledge with a hotel chain? Hotels are run by humans. Humans make errors. It's how you deal with the errors that can make the difference in buyer service. Because the hotel's workers did not attempt to help the client overcome a poor scenario, the customer lashed back and bloggers blogged it.

If the hotel is on major of its game, it would unleash its crisis management (also identified as reputation management) group to salvage its reputation although it can. It really is feasible for a company to overcome negative PR and come out ahead as in the situation of PG&E (California's Pacific Gas and Electric business).

An additional method is to use Net monitoring to monitor on the web articles concerning a company's activities to prepare for negative publicity. Some go further and monitor chat rooms, newsgroups, and on the web discussion forums.

It's like the story of the town gossip who spread false stories about its people. One particular day, he felt terrible and went to the chaplain [Rabbi, pastor, priest, or other &mdash take your choose] to ask for forgiveness. The chaplain said,"I will forgive you, but you need to do some thing 1st."

"Take a feather pillow, reduce it open, and scatter the feathers to the winds." The man thought this was a strange request, but it was a basic adequate job, and he did it gladly. When he returned to inform the chaplain that he had carried out it, the chaplain stated, "Now, go and gather the feathers. Because you can no much more make amends for the damage your words have completed than you can recollect the feathers."

The exact same can occur to a organization without having a crisis management program in place. It's feasible to survive the crisis and thrive as PG&E did. Do not anticipate Worldcom to pull out of its Enron-like mess. Fraud is not excusable. And Martha Stewart? She has hired a public relations strategist firm in an work to do damage handle. It'll be worth watching to see what happens in her case and how the PR firm attempts to save her reputation. Did you know there is a recall on 1 of her products? Adds fuel to the fire, does not it? [http://www.reputationmanagement.info/ high quality reputation management tactics]